Amazon's Prime Day will run longer than ever this year, starting July 16

Amazon said Tuesday that this year’s Prime Day will kick off on July 16 at 3 p.m. ET, with deals running for 36 hours through the following day.

accidentally published on a banner of Amazon’s U.K. website earlier this month.

The company on Tuesday said Prime Day 2018 will feature “more than one million deals exclusively for Prime members around the world, plus select deals at all U.S. Whole Foods Market stores.” This is the first Prime Day that Amazon officially owns a grocery chain.

The e-commerce giant is known to promote its own brands and electronic devices during the event, more than anything else. Industry analysts are already expecting Prime Day 2018 to include a big push for Amazon’s more than 80 in-house labels, such as AmazonBasics, Mama Bear, Core 10 and Happy Belly.

This year, Amazon said its Prime Day will feature “double the deals on Amazon devices,” with the “biggest deals yet” on Alexa-enabled devices like the Echo. Some deals are rolling out starting Tuesday, including a $100 discount on Amazon’s Echo Show.

Rival retailers like Target and J.C. Penney, meanwhile, have started kicking off the back-to-school season even earlier to try to capture shoppers’ eyeballs as they browse deals for Prime Day on Amazon.com. It’s turning into another industry-wide holiday, like Black Friday and Cyber Monday.

Last year, Amazon generated an estimated $1 billion in sales on Prime Day, according to analysis by Cowen & Co. and JPMorgan Chase. Amazon said it added “tens of millions” of Prime members to the platform overnight, which is yet another reason why the event has become so successful for the company. One goal for Amazon is to acquire new, loyal customers who will come back again and again.

Amazon recently revealed for the first time it has more than 100 million paid Prime members globally.

source : www.cnbc.com